<p><strong>Hello everyone, the Chinese community has come up with a marketing program, so please give us your thoughts on how to improve it.</strong></p><blockquote>Tip: The content and data in the program are not based on anything, but only to cause discussion. If you have more precise views, suggestions or data sources, please leave a message to let us know and we will update it based on your comments. Thank you!</blockquote><p><br></p><h1><strong>Marketing Program to accompany Hydration Brand Launch</strong></h1><h3><strong>(Discussion draft)</strong></h3><p><br></p><h2><strong>Ⅰ. Program Objective</strong></h2><p>In conjunction with the launch of the Hydration brand, it is proposed that a series of complementary marketing activities be launched to achieve the following specific objectives:</p><ol><li data-list="ordered"><span class="ql-ui"></span>Increase the Twitter followers to 200,000;</li><li data-list="ordered"><span class="ql-ui"></span>HDX‘s Holder reaches 1m;</li><li data-list="ordered"><span class="ql-ui"></span>The number of listed CEX reaches 5 (including Kraken).</li></ol><p><br></p><h2><strong>Ⅱ. Program implementation</strong></h2><p><br></p><h2><strong>A. Twitter + Holder Expansion Plan</strong></h2><h3><strong>1. Plan Overview</strong></h3><p>Direct people to the Hydration Twitter account through a dedicated link posted. Completion of tasks (following Hydration Twitter accounts, joining Hydration TG/Discord, reading designated articles, etc.) will result in a chance to win an HDX airdrop. By cooperating with other Twitter accounts, we will link up to post news about HDX air drops and other activities.</p><h3><strong>2. Task execution</strong></h3><p><strong>(1) Articles, videos and guide links</strong></p><p>The Hydration introductory article and video accompanying the airdrop message will be written and produced by the English community team (it is recommended that the video be produced by the brand's partner) and translated into the local language by the local language communities (including the dubbing of the video in different languages).</p><p>The link to the Twitter account will be produced by the English community team and translated by each local community for reposting.</p><p><strong>(2) Cooperative Accounts</strong></p><p>The English community team is responsible for identifying 10 or more Twitter accounts (with 100,000 followers) to collaborate with, and creating a link to the task list.</p><p>The local communities will each find 5 or more Twitter accounts (with &gt;50,000 followers) and work with the English community to provide relevant information.</p><p><strong>(3) Airdrop Execution</strong></p><p>The English community team will be responsible for the execution of the airdrop.</p><h3><strong>3. Activity Budget</strong></h3><p>Total budget: <strong>$70,000 worth of HDX</strong>.</p><ol><li data-list="bullet"><span class="ql-ui"></span>Twitter account cooperation: Each Twitter account costs $1~$100 per message, with a budget of $20,000 worth of HDX;</li><li data-list="bullet"><span class="ql-ui"></span>Airdrop Consumption: Airdrops of 10~1,000 HDX are given according to the activity level of the address. The total airdrop budget is $50,000 worth of HDX;</li></ol><p><br></p><h2><strong>B. Trading Rewards</strong></h2><h3><strong>B1. Video Contest</strong></h3><h3><strong>1. Contest Overview</strong></h3><p>In order to emphasize the advantages of core functions and expand the reputation of Omnipool, launch Swap-DCA experience video contest.</p><h3><strong>2. Contest rules</strong></h3><p>The first, second and third prizes will be awarded based on the views of Omnipool Swap/DCA experience videos posted after the start of the contest:</p><ol><li data-list="bullet"><span class="ql-ui"></span>First prize 1 person: $1,000 worth of HDX/person</li><li data-list="bullet"><span class="ql-ui"></span>Second prize 3 persons: $500 worth of HDX/person</li><li data-list="bullet"><span class="ql-ui"></span>Third prize 20 persons: $100 worth of HDX/person</li></ol><h3><strong>3. Contest Execution</strong></h3><p>In conjunction with the "Twitter + Holder Expansion Plan", an announcement of the contest will be made through the partnering Twitter account. The English Community Team will take the lead in formulating the rules of the contest. The English Community team will be responsible for forming a selection committee to determine the final winners based on the views of the videos(or by voting).</p><h3><strong>4. Contest Budget</strong></h3><p>The total budget is <strong>$4,500 worth of HDX</strong>.</p><h3><strong>B2. Omnipool usage bonus program</strong></h3><h3><strong>1. Program Overview</strong></h3><p>Omnipool is a truly innovative product that provides the possibility of truly reducing slippage from the underlying logic. To allow more users to experience Omnipool and understand the advantages of Omnipool, we should reward users with large transaction volumes.</p><h3><strong>2. Program execution</strong></h3><p>1. Provide general rewards to real trading users. Regardless of the transaction volume, as long as there is a transaction, you will receive additional HDX rewards (the specific reward amount and standards are recommended for in-depth discussion)</p><p>2. Select the top three users by trading volume every month, announce them and provide additional HDX rewards.</p><h3><strong>3. Funding Sources</strong></h3><p>Hydration Treasury</p><h3><strong>4. Program Budget</strong></h3><p><strong>10,000,000HDX</strong></p><p><br></p><h2><strong>C. CEX Listing Plan</strong></h2><h3><strong>1. Plan Overview</strong></h3><p>In order to expand Hydration's popularity, HDX will be listed on 4 CEXs within 6 months after the new brand is launched. The proposed listing plan is:</p><ol><li data-list="bullet"><span class="ql-ui"></span><strong>Go live on Kucoin in April (2024)~300,000USDT</strong></li><li data-list="bullet"><span class="ql-ui"></span><strong>Go live on Gate.io in June (2024)~200,000USDT</strong></li><li data-list="bullet"><span class="ql-ui"></span><strong>Go live on Upbit in August (2024)~???</strong></li><li data-list="bullet"><span class="ql-ui"></span><strong>Go live on Okx in October (2024)~400,000USDT</strong></li></ol><p>The list of CEXs to be listed and the time of listing will be determined by the Hydration Council.</p><h3><strong>2. Plan Implementation</strong></h3><p>The English community team will take the lead in contacting, negotiating, and initiating the referendum until the listing is completed.</p><h3><strong>3. Plan Budget</strong></h3><p><strong>$1,000,000USDT + $1,000,000 worth of HDX</strong></p><h3><strong>4. Funding Sources</strong></h3><ol><li data-list="bullet"><span class="ql-ui"></span>Hydration treasury</li><li data-list="bullet"><span class="ql-ui"></span>If Hydration Network is unable to pay for the listing, it is recommended to take the Polkadot referendum proposal and apply for treasury support.</li><li data-list="bullet"><span class="ql-ui"></span>Crowdfunding, with the community covering the costs and the Crowdfunding Compensation Plan being led by the English community.</li></ol><h3><strong>5. Significance of listing</strong></h3><p>Although DEX has formed a rivalry with CEX, there is no doubt that <strong>listing in CEX and listing in more CEXs</strong> is still the most effective means of pulling up the market value of the token. Hydration, as a valuable project, listing in more CEXs is an inevitable path to success.</p><h3><strong>6. listing strategy</strong></h3><p>It is recommended to list Kucoin first to increase the market value first, and then list the other three CEXs. The resistance will be much smaller.</p><h3><strong>Warnings</strong></h3><blockquote><strong>If only superstitious about the build and ignore the market effect of CEX, the final result of Hydtion will not be too good -- this is not alarmist talk!</strong></blockquote><p><br></p><h2><strong>D. Market Value Management Mechanism</strong></h2><h3><strong>1. Mechanism Overview</strong></h3><p>Hydration needs to establish a market value management mechanism to consciously control the market price of HDX to attract market attention.</p><h3><strong>2. Mechanism Establishment</strong></h3><p>It is recommended that Jakub Gregus take the lead in setting up a specialized market value management team.</p><h3><strong>3. Funding Sources</strong></h3><ol><li data-list="bullet"><span class="ql-ui"></span>Hydration treasury</li><li data-list="bullet"><span class="ql-ui"></span>Crowdfunding</li></ol><p><br></p><h2><strong>Ⅲ. Implementation Summary</strong></h2><p>After the program is implemented, a summary report will be written by the English community and published as a blog post.</p>

#172 Marketing Program to accompany Hydration Brand Launch